Connect TikTok Ads to MCP360

Connect TikTok for Business (Ads Manager) to MCP360 via the TikTok Marketing API.

Prerequisites

A TikTok for Business account ([business.tiktok.com](https://business.tiktok.com))

Admin access to your TikTok Ads Manager account

Active ad account with billing configured

Go to [Dashboard → Accounts](/dashboard/accounts)

Click **Connect** next to **TikTok Ads**

Select your Ads Manager account

Authorize MCP360 access

TikTok MCP endpoint: https://tiktok-ads.mcp.mcp360.net/

`tiktok_list_campaigns` — List video campaigns with metrics

`tiktok_get_campaign_performance` — Video views, CPV, completion rates

`tiktok_update_budget` — Adjust daily budgets

`tiktok_list_audiences` — Custom audiences, lookalikes

`tiktok_pause_campaign` / `tiktok_resume_campaign`

TikTok tracks unique metrics including:

**Video completion rate** — % who watch 100% of your video

**Average watch time** — How many seconds viewers watch on average

**Profile visits** — TikTok profile visits driven by the ad

**Followers gained** — New followers acquired from the campaign