Connect Microsoft Ads (Bing) to MCP360

Connect your Microsoft Advertising accounts to MCP360 for Bing search campaign management.

Prerequisites

Microsoft Advertising account ([ads.microsoft.com](https://ads.microsoft.com))

Super Admin or Standard User role on the account

Step 1: Connect

Go to [Dashboard → Accounts](/dashboard/accounts)

Click **Connect** next to **Microsoft Ads**

Select your Microsoft Advertising accounts

Step 2: Configure AI Client

Microsoft Ads MCP endpoint: https://microsoft-ads.mcp.mcp360.net/

Available MCP Tools

`microsoft_list_campaigns` — Search, shopping, and audience campaigns

`microsoft_get_campaign_performance` — Metrics by date range

`microsoft_update_budget` — Adjust campaign budgets and bids

`microsoft_list_audiences` — Remarketing and customer match lists

`microsoft_get_performance_report` — Search terms, demographics, devices

Why Add Microsoft Ads?

Microsoft Ads reaches 15% of search queries that Google doesn't. CPC is typically 30-60% lower. The same keywords on Bing often deliver comparable ROAS at a fraction of the Google Ads cost.

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