Connect Google Analytics 4 to MCP360

Connect GA4 to MCP360 to let AI agents answer "why did signups drop?" and analyze user behavior.

Prerequisites

Google Analytics 4 property (not Universal Analytics)

Admin access to the GA4 property

MCP360 account with Analytics MCP subscription

Step 1: Connect GA4 via OAuth

Go to [Dashboard → Accounts](/dashboard/accounts)

Click **Connect** next to **Google Analytics 4**

Select your GA4 property from the list

Authorize MCP360 to read analytics data

Step 2: Configure Your AI Client

Your Analytics MCP endpoint: https://analytics.mcp.mcp360.net/

Add to Claude Desktop:

json

{
  "mcpServers": {
    "mcp360-analytics": {
      "command": "npx",
      "args": ["-y", "mcp-remote", "https://analytics.mcp.mcp360.net/"],
      "env": { "MCP_API_KEY": "mcp_live_YOUR_KEY_HERE" }
    }
  }
}

Step 3: Test Your Connection

> What were my top 10 pages by sessions last week?
> Why did my bounce rate increase this month?
> Show me my conversion funnel from landing page to signup

Available GA4 Tools

`get_page_views` — Page views, unique visitors, engagement

`get_sessions` — Sessions, bounce rate, avg duration

`get_conversion_funnel` — Funnel steps with drop-off rates

`get_traffic_sources` — Organic, paid, direct, social breakdown

`get_user_retention` — Day 1, 7, 30 retention curves

`explain_metric_change` — AI explanation of why a metric changed

`compare_periods` — Current vs previous period comparison

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