GuidesUse Case
Use CaseIntermediate 5 min
Attribute Revenue to Marketing Channels with AI
Use MCP360 Analytics MCP to understand which channels drive the most actual revenue.
Overview
Revenue attribution answers the question: "Which marketing activities actually drive revenue?" This guide shows you how to use MCP360's Analytics MCP to get a clear picture across all channels.
Prerequisites
Step 1: Get Channel Revenue Breakdown
Show me my revenue attribution from GA4 for the last 30 days.
Which marketing channels drove the most conversions and revenue?
Break it down by: organic search, paid search, paid social, direct, and referral.Step 2: Cross-Service Attribution (Ads + Analytics)
If you have both Ad Platform MCP and Analytics MCP:
Compare my Google Ads spend to my GA4-verified conversion revenue for the last month.
What is the true ROAS when using GA4 as the source of truth instead of platform-reported data?This reveals attribution discrepancies between platform-reported conversions and GA4.
Step 3: Funnel Analysis
Show me my conversion funnel from first visit to paid subscription.
Where is the biggest drop-off? What is the conversion rate at each step?Step 4: Channel-Specific Optimization
Which acquisition channels have the highest 30-day retention rate?
I want to invest more in channels where users stay long-term, not just convert.Automating Weekly Attribution Reports
Create a scheduled report to receive this analysis automatically: