Meta Ads is the most common starting point for agencies adopting AI ad workflows. Ad Platform MCP exposes Facebook and Instagram campaign data and controls through standard MCP tools.
Prerequisites
Connect Meta in the Dashboard
1. Open Dashboard → Accounts
2. Click Connect on Meta Ads
3. Complete Meta OAuth and select the ad accounts to expose
4. Confirm status shows Active
MCP360 stores refresh tokens per organization. You do not paste long-lived Meta tokens into Claude's config.
Configure Your MCP Client
Add the Meta endpoint to claude_desktop_config.json:
"mcp360-meta-ads": {
"command": "npx",
"args": ["-y", "mcp-remote", "https://meta-ads.mcp.mcp360.net/"],
"env": { "MCP_API_KEY": "mcp_live_YOUR_KEY" }
}Full walkthrough: Claude Desktop with MCP360.
First Prompts to Validate
Compare numbers against Ads Manager once to build trust before enabling write tools.
Write Access and Safety
Budget and status changes respect org-level budget safety controls. Start read-only, then enable write permissions on your API key when operators are comfortable.
Expand Beyond Meta
The same API key supports Google, TikTok, and seven more platforms on Ad Platform MCP. See cross-platform ROAS reporting next.