Agency reporting debt grows with every new ad platform. Ad Platform MCP lets a single AI session pull live metrics from Meta, Google, TikTok, Microsoft, and more — using one API key and consistent tool shapes.
The Manual Problem
Traditional workflows export CSVs from each platform, normalize column names, fix currency conversions, and paste into Looker or Sheets. By the time the report is ready, intraday optimization windows closed.
MCP-Unified Workflow
1. Connect all active platforms in Dashboard → Accounts
2. Add each platform's MCP endpoint to your client (or use MCP360's dashboard for visual summaries)
3. Prompt:
> "For all connected ad accounts, return spend, revenue, and ROAS by platform for the last 7 days. Flag any platform where ROAS dropped more than 15% week over week."
The model invokes each platform's list and metrics tools, then synthesizes a table in one response.
Normalization Tips
Specify currency in prompts if accounts mix USD and GBP: "Convert all amounts to USD using today's rate in the response." For client reporting, include account labels from MCP360 workspace names.
Agency Scaling
Multi-client workspaces isolate credentials per client while reusing the same prompt templates. Details in agency multi-client ad MCP.
Governance
When reports inform budget changes, pair read-only reporting keys with separate write keys under budget safety controls.