Model Context Protocol (MCP)
An open standard for connecting AI assistants to external data sources and tools.
The Model Context Protocol (MCP) is an open standard that lets AI clients discover and call tools, read resources, and use prompts from MCP servers. MCP360 hosts managed MCP servers so your agents can work with ad platforms, CRMs, analytics, and hundreds of business tools without custom integrations per client.
MCP uses JSON-RPC over stdio or HTTP. Each server exposes a catalog of tools with typed inputs and structured outputs — which reduces prompt injection risk compared to returning free-form instructions.